Technologist-generalist with extensive background in digital transformation, finance, investment, startup ecosystem and entrepreneurship. More than 15 years of experience in the digital industry from programming, business, strategist, and operations.


Start-ups • Entrepreneurship • Digital Transformation • Corporate Finance • Strategic Planning • Business Innovation • Financial Analysis • Investments • Technology Management • Corporate Strategy


CEO, — 2008 – present
Founded the company in 2008 and grow it to one of the most popular, well-known and respectable as Indonesia’s leading innovation company. Transform the business from blog into an B2B enterprise innovation enabler and working with top banks, insurance, tech companies, retail and FMCG companies in Indonesia.

Director, DS/innovate — 2020 – present
DS/innovate is Indonesia’s leading innovation consultant and research company. It’s a subsidiary of and has worked with all of Indonesia’s top 5 banks, FMCG, retail and automotive companies.

Advisor, — 2018 – present
Hybrid is a media and consultancy agency that focus on Indonesia’s fast-growing eSports industry. We provide updates, insights, knowledge and know-how, as well as connection to Indonesia’s top esports leaderships.

Strategist, — 2009-2010
Took the role of the agency firm’s first social media strategist, working together with the business development team and translate clients needs to connect with social media communications. Worked with brands such as Unilever, Nestlé, BCA and Telkomsel.

Business Development, — 2008-2009
Joined the firm as programmer, but then promoted to Business Development after 6 months. Worked with the CEO to design new & successful business model for property agent – house buyers marketplace that will later be imitated by competitors.

Backend / Web Engineer, — 2008-2009
Worked in a team of 6 engineers to build payment infrastructure, backend and API for Reebonz, a VIP e-commerce startup based in Singapore.


Head of Public Policy & Advocacy, Indonesian Digital Association (IDA)
2018 – present
IDA serves as a network and voice for entrepreneurs and innovators in Indonesia who are creating the future of marketing and digital experiences.


Liverpool John Moores — 2021-2023
Liverpool, United Kingdom
Master of Arts (MA) Candidate, International Relations. UNICAF scholarship awardee.

Quantic School of Business — 2020-2021
Washington DC, USA
MBA (Master of Business Administration) with specialization in Corporate Strategy, Supply Chain and Operations.

Tarumanagara University — 2003 – 2008
Jakarta, Indonesia
Bachelor of Science, Information System Management (B.Sc).

Questrom School of Business, Boston University — 2020
Executive Education, Digital Transformation Strategy, Digital ecosystem, tools, phases and frameworks for digital transformation.

Aalto University — 2020
Executive Education, Strategic Management, Corporate strategy, Growth strategy, M&A, Business model frameworks, Strategic process perspectives, Platform design & strategy.

East West Center, 21st NGS Delegate — 2011
Indonesian representative for New Generation Program by EWC supported by US State Department for studies in Harvard Business School, MIT Sloan, Georgetown University, University of Massachusetts in Lowell. Sponsored by Freeman Foundation.


Griffith University
Big Data Analytics — May 2020

King’s College London
Business Management — May 2020

LinkedIn Learning
Digital Transformation — May 2020

Investment Banking — February 2020

ITB School of Business & Management
Enterpreneurship Guest Lecture — November 2019

International Business & Management Institute – Berlin
Financial Management — November 2019